The future is full of unknowns. As organisations chart a path forward, addressing challenges as varied as the rise of artificial intelligence and a shifting media landscape, detailed insights provide a vital building block for making informed decisions and managing risk.
As a correspondent for The Future Laboratory, I provide insights into the Japanese market that inform the London-based consultancy in their work future-proofing organisations. Working on projects for clients including Spotify, Adidas, Google and Shiseido, I have identified emerging trends and shifts in consumer behaviour, bringing together qualitative and quantitative research, case studies and on-the-ground observations. Extending on this work, I have also contributed articles on consumer tribes and brand innovation to the online insights platform LS:N Global.
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